We took a field trip to New York this December to compare how advertising feels there vs what we’re seeing on Sunset.
And we loved it
December 5th and 6th 2024
New York Field trip
November 17th 2024
This round we captured more character of the neighborhoods that line Sunset Blvd in Los Angeles.
Editors Note
As we begin to document context along with culture I’m reminded of how important it is to celebrate creative freedom. It felt important to say that considering the discourse of the past few weeks. A lot is being said, and thrown around but more importantly, much is being absorbed. Walking Sunset Blvd, soaking in (and slightly stalking) the LAers that roam free in the neighborhoods that line the BLVD I see and feel this beautiful and sometimes wild individuality. Posters, events, communication, art, and commerce all spilling out into the street and into the minds of anyone who takes a moment to greet it. And it’s captivating. In the same breath I want to emphasize how important our jobs are as marketers, creative directors, brand builders, influencers and all forms of creative and strategic communicators. What we choose to say (and not say for that matter) and how we package it MATTERS. Visuals matter. Words matter. Our work, my dear creatives and strategists, greets residents and tourist along this famous path with promise or plight and we all know that in some way it WILL influence them. Proceed with clarity and consciousness. With humor and excitement. But most of all proceed with integrity.
October 18th 2024
Walking Sunset BLVD twice a month is like tuning into a fav Netflix special. A live webcam of culture if you allow it to be. When you’re not there to shop but observe, the street changes. It becomes alive with little narratives and what if’s scenarios. For me I go the step further and cut the blvd into my own feature film, weaving plot lines and characters into my own Billboards Drama. This drop, we’ve began to throw in a little culture capture. Also we want to ask the burning question. What happened in London Debbie Harry?! We hope you enjoy.
October 2nd 2024
It took us (summer, lets call her out) a minute to get the images up from our last month’s escapade. Images and crops that now dive deeper into how we actually SEE advertisements in whole or in part. Some of what we found was begining to take it’s own collage art form from the layers of art in context over time. Other Billboards took on new shape when seen through a telephoto lens or compounded with their space.
We hope you enjoy.
September 10 2024
August 13 2024
August 1st 2024
Are you sure you wanna do this?
What are the odds. Blue G Wagon, Blue Celine.
Epic placement. At a time when YSL's big lips are right behind Patrick Ta.
"You don't face your fears, you ride em."
Celine continues to slay but this placement where the shadows of this beautiful tree fall on it... You can't plan that. Or can you?
Daydream
Daydream
It's so hot I couldn't even get close to it. LV moving into "western" territory.
Mario Sorrenti and Sarah Richardson
Behind the Vision
Her look says everything.
July 4 2024
June 20th 2024
June 6th 2024
May 21st 2024
May 1st 2024
